Category: Technologies

Technologies we use everyday at DevOps And Platforms

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What & Why: Purchase Conversion Values in Google Ads

In Google Ads, we define purchase conversion values to measure how much profit we expect to earn when someone clicks on our ad and then completes a desired action, like requesting a service. This helps us understand which ads bring in the best customers and how much we can afford to spend on advertising to remain profitable.

New vs. Existing Customer Values

New Customer: For any business, a new customer isn’t just valuable for their first job—it’s about the potential for them to keep coming back. We figure out how much we earn from them on that first job and then add a bit more to account for their future business. In advertising, we’re willing to pay a bit more to attract these new customers because they could become long-term clients.

Existing Customer: These customers have already used our services. We know them, and they trust us. Their value is based just on the profit we make from their current job since they’re already factoring into our future business.

Installing a New HVAC System

Profit from a New Customer: Let’s say we make $2,500 in profit from installing a new system. We add an extra 20% to this when setting our value in Google Ads because they might use us for future repairs or regular maintenance.

Profit from an Existing Customer: For them, we just use the profit of $2,500 because they are already likely to come back to us for more jobs.

Repairing an HVAC System

Profit from a New Customer: If we profit $200 from a repair job, we add 20% in Google Ads thinking they might call us again later on.

Profit from an Existing Customer: We use the profit from the job of $200 because they’re already part of our client base.

How This Helps Business

By setting these values in Google Ads, we can:

Track our Spending: Ensure we don’t spend more on ads than what we would make from the job.
Make Smart Decisions: By knowing which ads bring in the best value, we can focus our budget there.
Grow Profitably: Attract new customers while making sure we’re making a good return on what we spend on ads.
In essence, it’s like telling our Google Ads, “This is how much a new repair or install is worth to us.” We set a higher value for new customers because they could become repeat customers. Analytics then uses this info to report back on how our ads are doing, guiding us to invest wisely in the ads that are truly helping our business grow.

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Ways to use AI with WordPress and Woocommerce

Ways to use AI with Wordpress and Woocommerce

Ways to use AI with WordPress and Woocommerce

“Unlock the Power of AI with WordPress and Woocommerce – Automate Your Business and Take it to the Next Level!”

Integrating AI into Your WordPress and Woocommerce Store for Enhanced User Experience

Are you looking to give your WordPress and Woocommerce store a boost? Integrating AI into your store can help you provide an enhanced user experience that will keep customers coming back for more.

AI technology can help you automate mundane tasks, such as customer service, product recommendations, and more. This can free up your time to focus on other aspects of your business. Plus, AI can help you provide a more personalized experience for your customers.

For example, AI can help you provide personalized product recommendations based on a customer’s past purchases and browsing history. This can help you increase sales and keep customers coming back for more.

AI can also help you automate customer service tasks. You can use AI to answer customer questions quickly and accurately. This can help you provide a better customer experience and reduce customer wait times.

Integrating AI into your WordPress and Woocommerce store can also help you improve your search engine optimization (SEO). AI can help you optimize your content for search engines, which can help you rank higher in search engine results.

Overall, integrating AI into your WordPress and Woocommerce store can help you provide an enhanced user experience that will keep customers coming back for more. So, why not give it a try? You’ll be glad you did!

Exploring the Benefits of AI-Powered Plugins for WordPress and WoocommerceWays to use AI with WordPress and Woocommerce

Are you looking for ways to make your WordPress and Woocommerce websites more efficient and user-friendly? If so, you should consider investing in AI-powered plugins! AI-powered plugins are becoming increasingly popular among website owners, and for good reason. They offer a range of benefits that can help you get the most out of your website.

First and foremost, AI-powered plugins can help you automate mundane tasks. This can save you time and energy, allowing you to focus on more important aspects of your website. For example, AI-powered plugins can help you optimize your website for search engine optimization (SEO). This can help you get more organic traffic and improve your website’s visibility.

AI-powered plugins can also help you personalize your website for your visitors. For example, AI-powered plugins can help you create personalized content for each visitor based on their browsing history. This can help you create a more engaging experience for your visitors and increase the chances of them returning to your website.

Finally, AI-powered plugins can help you improve the security of your website. AI-powered plugins can help you detect and block malicious activity on your website, keeping your website and your visitors safe.

Overall, AI-powered plugins can be a great investment for your WordPress and Woocommerce websites. They can help you automate mundane tasks, optimize your website for SEO, personalize your website for your visitors, and improve the security of your website. So, if you’re looking for ways to make your website more efficient and user-friendly, investing in AI-powered plugins is a great way to do it!

How to Leverage AI to Improve Your WordPress and Woocommerce Store Performance

Are you looking for ways to improve the performance of your WordPress and Woocommerce store? If so, you’re in luck! Artificial intelligence (AI) can help you take your store to the next level.

AI can help you optimize your store’s performance in a variety of ways. For example, AI can help you identify and target the right customers, personalize product recommendations, and automate customer service tasks.

Let’s take a look at how you can leverage AI to improve your WordPress and Woocommerce store performance.

1. Use AI to Identify and Target the Right Customers

AI can help you identify and target the right customers for your store. AI-powered customer segmentation tools can analyze customer data to identify patterns and trends. This can help you create more effective marketing campaigns and target the right customers with the right products.

2. Personalize Product Recommendations

AI can also help you personalize product recommendations for your customers. AI-powered recommendation engines can analyze customer data to identify the products that are most likely to be of interest to them. This can help you increase customer engagement and boost sales.

3. Automate Customer Service Tasks

AI can also help you automate customer service tasks. AI-powered chatbots can answer customer queries quickly and accurately. This can help you reduce customer service costs and improve customer satisfaction.

By leveraging AI, you can take your WordPress and Woocommerce store performance to the next level. So, what are you waiting for? Start leveraging AI today and watch your store performance soar!

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OpenSSL is like a crypto swiss army knife

OpenSSL is like a crypto swiss army knife

Exploring the Versatility of OpenSSL: A Look at the Crypto Swiss Army Knife

OpenSSL is like the Swiss Army Knife of the crypto world. It’s a versatile tool that can be used for a variety of tasks, from encrypting data to generating certificates. It’s a powerful tool that can be used to secure your data and protect your privacy.

OpenSSL is an open source project that provides a library of cryptographic tools. It’s a great tool for developers who need to add encryption to their applications. It’s also a great tool for users who want to secure their data and protect their privacy.

OpenSSL is a great tool for encrypting data. It can be used to encrypt files, emails, and even entire disks. It can also be used to generate digital certificates, which are used to authenticate users and websites.

OpenSSL is also a great tool for generating random numbers. Random numbers are used in cryptography to generate keys and other security parameters. OpenSSL can also be used to generate digital signatures, which are used to verify the authenticity of digital documents.

OpenSSL is a powerful tool that can be used for a variety of tasks. It’s a great tool for developers who need to add encryption to their applications, and it’s a great tool for users who want to secure their data and protect their privacy. So, if you’re looking for a versatile crypto Swiss Army Knife, look no further than OpenSSL!

How OpenSSL is Revolutionizing the World of Cryptography and Security

OpenSSL is revolutionizing the world of cryptography and security, and it’s doing it with a bit of humor!

OpenSSL is an open-source cryptography library that provides a wide range of cryptographic algorithms and protocols. It is used by many organizations, including banks, governments, and even the military, to secure their data and communications.

OpenSSL is a powerful tool that can be used to encrypt data, create digital signatures, and authenticate users. It also provides a range of other security features, such as secure random number generation, secure key exchange, and secure hashing algorithms.

OpenSSL is also revolutionizing the world of cryptography and security by making it easier for developers to use. It provides a range of APIs that make it easy to integrate into existing applications. This means that developers can quickly and easily add encryption and authentication to their applications without having to learn a whole new set of cryptographic algorithms.

OpenSSL is also making the world of cryptography and security more accessible to the average person. It provides a range of tools that make it easy for anyone to use cryptography and security in their everyday lives. For example, OpenSSL provides a range of tools that make it easy to encrypt emails, secure web browsing, and even create digital wallets.

OpenSSL is revolutionizing the world of cryptography and security with a bit of humor. It provides a range of tools that make it easy to use cryptography and security, while also providing a range of humorous jokes and puns that make it fun to use.

OpenSSL is revolutionizing the world of cryptography and security, and it’s doing it with a bit of humor!

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Nextcloud

Nextcloud

Nextcloud Servers

Nextcloud is a suite of client-server software for creating and using file hosting services. We utilize a custom themed version of Nextcloud on EC2 for internal office and groupware applications.

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