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What & Why: Purchase Conversion Values in Google Ads

In Google Ads, we define purchase conversion values to measure how much profit we expect to earn when someone clicks on our ad and then completes a desired action, like requesting a service. This helps us understand which ads bring in the best customers and how much we can afford to spend on advertising to remain profitable.

New vs. Existing Customer Values

New Customer: For any business, a new customer isn’t just valuable for their first job—it’s about the potential for them to keep coming back. We figure out how much we earn from them on that first job and then add a bit more to account for their future business. In advertising, we’re willing to pay a bit more to attract these new customers because they could become long-term clients.

Existing Customer: These customers have already used our services. We know them, and they trust us. Their value is based just on the profit we make from their current job since they’re already factoring into our future business.

Installing a New HVAC System

Profit from a New Customer: Let’s say we make $2,500 in profit from installing a new system. We add an extra 20% to this when setting our value in Google Ads because they might use us for future repairs or regular maintenance.

Profit from an Existing Customer: For them, we just use the profit of $2,500 because they are already likely to come back to us for more jobs.

Repairing an HVAC System

Profit from a New Customer: If we profit $200 from a repair job, we add 20% in Google Ads thinking they might call us again later on.

Profit from an Existing Customer: We use the profit from the job of $200 because they’re already part of our client base.

How This Helps Business

By setting these values in Google Ads, we can:

Track our Spending: Ensure we don’t spend more on ads than what we would make from the job.
Make Smart Decisions: By knowing which ads bring in the best value, we can focus our budget there.
Grow Profitably: Attract new customers while making sure we’re making a good return on what we spend on ads.
In essence, it’s like telling our Google Ads, “This is how much a new repair or install is worth to us.” We set a higher value for new customers because they could become repeat customers. Analytics then uses this info to report back on how our ads are doing, guiding us to invest wisely in the ads that are truly helping our business grow.

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Jamie Raskin on the Afghan withdrawl

Jamie Raskin on the Afghan withdraw

Jamie Raskin on the Afghan withdraw is calling to examine the entire scope of the two-decade-long failure of the Afghan War, rather than blaming one administration for the horrific terrorist attack at the Kabul airport.

It is like trying to explain why the Confederacy lost the Civil War by examining only what happened at the surrender of Appomattox. My Republican colleagues are refusing to examine the “elephant on the battlefield” and instead are blaming the Biden Administration for the cowardly ISIS terror attack at the Kabul airport in Afghanistan which stole the lives of 13 American heroes in the final days of the Afghan War. This is not only morally confused and politically cynical but historically disoriented. The Afghan War spanned four Republican and Democratic presidential administrations, and Joe Biden was president for only 7 months of the 238-month duration.

More than two decades long, the Afghan War was America’s longest war and cost the lives of more than 2400 American service members, 3846 private contractors, more than 1100 allied service members, more than 66,000 national Afghan military and police and 47,245 Afghan civilians. To understand what led to the collapse of the Afghan government and security forces it is important to look comprehensively at the dynamics of the massive decades-long military and nation-building failure, not just the last few months of the war.

President Trump’s disastrous decision to cut out the Afghan government and negotiate directly with the Taliban, and then to enter into a dangerously lopsided agreement with these authoritarian religious fanatics, was a key factor in the failure of the mission. In the Trump-Taliban agreement, Trump struck numerous bad deals and fateful bargains with the Taliban that would come back to haunt us, including the release of 5000 Taliban fighters from prison, many of whom promptly rejoined the insurgents in their battle to recapture Kabul.

President Trump also secretly ordered the withdrawal of all troops four days after Joe Biden was declared the winner of the Presidential election and when he left Washington, he did so without providing the new administration any plans at all on how to safely withdraw the remaining US troops or how to safely evacuate Americans and our Afghan allies within the strict timeline prescribed by Trump’s Taliban agreement.

Our country’s essential position as a champion for democracy, human rights and freedom against authoritarianism and violent fanaticism around the world requires us to engage in fact-based oversight to understand what went wrong with our two-decade mission in Afghanistan. As Mr. Sopko has stated, serious analysis means examining a series of blunders made across multiple administrations over two decades.

Jamie Raskin
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Ways to use AI with WordPress and Woocommerce

Ways to use AI with Wordpress and Woocommerce

Ways to use AI with WordPress and Woocommerce

“Unlock the Power of AI with WordPress and Woocommerce – Automate Your Business and Take it to the Next Level!”

Integrating AI into Your WordPress and Woocommerce Store for Enhanced User Experience

Are you looking to give your WordPress and Woocommerce store a boost? Integrating AI into your store can help you provide an enhanced user experience that will keep customers coming back for more.

AI technology can help you automate mundane tasks, such as customer service, product recommendations, and more. This can free up your time to focus on other aspects of your business. Plus, AI can help you provide a more personalized experience for your customers.

For example, AI can help you provide personalized product recommendations based on a customer’s past purchases and browsing history. This can help you increase sales and keep customers coming back for more.

AI can also help you automate customer service tasks. You can use AI to answer customer questions quickly and accurately. This can help you provide a better customer experience and reduce customer wait times.

Integrating AI into your WordPress and Woocommerce store can also help you improve your search engine optimization (SEO). AI can help you optimize your content for search engines, which can help you rank higher in search engine results.

Overall, integrating AI into your WordPress and Woocommerce store can help you provide an enhanced user experience that will keep customers coming back for more. So, why not give it a try? You’ll be glad you did!

Exploring the Benefits of AI-Powered Plugins for WordPress and WoocommerceWays to use AI with WordPress and Woocommerce

Are you looking for ways to make your WordPress and Woocommerce websites more efficient and user-friendly? If so, you should consider investing in AI-powered plugins! AI-powered plugins are becoming increasingly popular among website owners, and for good reason. They offer a range of benefits that can help you get the most out of your website.

First and foremost, AI-powered plugins can help you automate mundane tasks. This can save you time and energy, allowing you to focus on more important aspects of your website. For example, AI-powered plugins can help you optimize your website for search engine optimization (SEO). This can help you get more organic traffic and improve your website’s visibility.

AI-powered plugins can also help you personalize your website for your visitors. For example, AI-powered plugins can help you create personalized content for each visitor based on their browsing history. This can help you create a more engaging experience for your visitors and increase the chances of them returning to your website.

Finally, AI-powered plugins can help you improve the security of your website. AI-powered plugins can help you detect and block malicious activity on your website, keeping your website and your visitors safe.

Overall, AI-powered plugins can be a great investment for your WordPress and Woocommerce websites. They can help you automate mundane tasks, optimize your website for SEO, personalize your website for your visitors, and improve the security of your website. So, if you’re looking for ways to make your website more efficient and user-friendly, investing in AI-powered plugins is a great way to do it!

How to Leverage AI to Improve Your WordPress and Woocommerce Store Performance

Are you looking for ways to improve the performance of your WordPress and Woocommerce store? If so, you’re in luck! Artificial intelligence (AI) can help you take your store to the next level.

AI can help you optimize your store’s performance in a variety of ways. For example, AI can help you identify and target the right customers, personalize product recommendations, and automate customer service tasks.

Let’s take a look at how you can leverage AI to improve your WordPress and Woocommerce store performance.

1. Use AI to Identify and Target the Right Customers

AI can help you identify and target the right customers for your store. AI-powered customer segmentation tools can analyze customer data to identify patterns and trends. This can help you create more effective marketing campaigns and target the right customers with the right products.

2. Personalize Product Recommendations

AI can also help you personalize product recommendations for your customers. AI-powered recommendation engines can analyze customer data to identify the products that are most likely to be of interest to them. This can help you increase customer engagement and boost sales.

3. Automate Customer Service Tasks

AI can also help you automate customer service tasks. AI-powered chatbots can answer customer queries quickly and accurately. This can help you reduce customer service costs and improve customer satisfaction.

By leveraging AI, you can take your WordPress and Woocommerce store performance to the next level. So, what are you waiting for? Start leveraging AI today and watch your store performance soar!

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What If Ukraine Falls?

What If Ukraine Falls?

If Russia takes over Ukraine, it will transform all of Europe

Russia’s involvement in the Syrian civil war in 2015 shocked the United States and its allies, and President Obama predicted that it would become a quagmire for Russia and Vladimir Putin, similar to the United States’ failures in Vietnam and Afghanistan.

Russia’s intervention in Syria has been successful and has resulted in greater regional clout, a loyal partner in Bashar al-Assad, and has allowed Russia to project power in the region.

The United States and Europe are finding themselves once again considering the potential for a major Russian military intervention in Europe itself.

Putin appears to be willing to take on significant risks in order to solidify Russia’s leverage in Ukraine, as well as Belarus and Kazakhstan. The US and Europe should be prepared for the possibility of Russia succeeding in this mission.

The potential consequences of Russia gaining control of Ukraine are dire, with the United States and Europe facing the challenge of rethinking European security and avoiding military escalation with Russia. This could lead to a new era of uncertainty and unpreparedness in which the two responsibilities may be incompatible.

There Are Many Paths to Victory For Russia

Russia’s potential victory in Ukraine could involve the installation of a compliant government, the partition of the country, the defeat of the Ukrainian military and the negotiation of a Ukrainian surrender. If successful, this would result in Ukraine being effectively detached from the West.

If Russia is successful in their military aims in Ukraine, Europe will drastically change. The sense of security that the EU and NATO provide will be gone, and the EU and NATO’s capacity for policies beyond their own borders will be limited. In addition, only Finland and Sweden will be considered allies outside of EU and NATO.

The United States and Europe are likely to be in a perpetual economic conflict with Russia, which will employ cyber-measures and energy blackmailing to counter Western sanctions. China may take Russia’s side in this conflict, while Russia will use all means to influence European politics and elections.

Russia has a large, powerful military and is not shy about using it. The EU’s defense policy is weak in comparison to NATO’s and its eastern members are particularly vulnerable to Russian aggression. An effective response must include more than sanctions and words–real military reassurance is necessary to protect the EU’s members.

EU and NATO countries will not recognize a new Russian-backed regime in Ukraine, instead wielding sanctions and supporting those smaller members. Russia will respond to any NATO bolstering of Ukraine’s insurgency with threats.

Europe’s economic power is its main asset, while Russia will take advantage of any internal divisions or disruptions in Europe or its partners to further its own interests. Russia could provide support to pro-Russian candidates and movements, and use any economic or political issues to weaken the power of the US and its allies.

If Russia wins the war in Ukraine it could have severe consequences for Europe, as it would lead to increased Russian resources and a heightened risk of political and cyber battles to affect U.S. elections. If Trump had been elected in 2024 for example, it could have severely damage the transatlantic relationship and risked the security guarantees of NATO and it remains to be seen how the new congress will treat Ukraine.

The Ukraine situation has also created a heightened risk of political and cyber battles coming from Russia. The 2024 U.S. presidential election will be a big test. If a Trumpian candidate gets elected, it could severely damage the transatlantic relationship and risk the security guarantees of NATO.

NATO and The US Must Stay Committed to European Stability

The United States has a vested interest in keeping Europe stable, as the two are each other’s largest trade and investment partners, and a well-functioning, peaceful Europe is beneficial for U.S. foreign policy. If Europe is destabilized, then the U.S. would be more alone in the world. In order to prevent Russia from dividing European countries, Washington must make a strong commitment to European security.

Europe will call for higher military engagement from the US, and every NATO nation should raise their defense spending in response to the Russian incursion of Ukraine. This is a call for Europe and the US to collaborate to better address the Russian-Chinese situation.

Nuclear superpowers would be forced to restrain themselves.

In the current climate of Moscow’s ongoing confrontation with the West, China could potentially serve as an economic supporter and an ally in opposing U.S. power. In a worst-case scenario for the American grand strategy, China could be encouraged by Russia’s boldness and potentially challenge the U.S. over Taiwan. Nonetheless, there is no promise that a rise in tensions in Ukraine will be advantageous to the relationship between China and Russia. War in Europe would be detrimental to China’s goal of becoming the major power in Eurasia, due to the unpredictability it brings. Although Chinese displeasure with a militarily aggressive Russia may not lead to a reconciliation between the U.S. and China, it could be the start of new dialogue.

Turkey under President Erdogan has long taken advantage of the rivalry between the superpowers. Nevertheless, the country has a close relationship with Ukraine. Turkey, being a NATO member, will not benefit from the militarization of the Black Sea and the eastern Mediterranean. Russian activities that unsettle the surrounding region could reorient Turkey closer to the United States, consequently creating a rift between Ankara and Moscow. If this occurs, it will be beneficial for NATO and open up more chances for a collaboration between the U.S. and Turkey in the Middle East. Turkey could then become the ally it is intended to be, rather than a source of annoyance.

The United States and Russia, now adversaries in Europe, must be careful not to let their animosity go beyond a certain limit. In spite of the stark differences in their perspectives and ideologies, the two most powerful nuclear nations must exercise restraint in expressing their anger.

Sadly, the Trump Administration missed an opportunity to create rigorous arms control agreements, which are now needed more than ever in light of Russia’s invasion of Ukraine.

Standing Up For Whats Right

The West can demonstrate its support for decency and dignity in this conflict by adopting a similar approach to the one taken by the United States during World War II, when it retained the diplomatic properties of the three Baltic states in Washington, D.C., even after they had been annexed by the Soviet Union.

As the crisis in Ukraine continues, the West must not underestimate Russia. We must not count on wishful thinking to be true. It is not a work of fiction that Russia might win a victory in Ukraine. Regardless, the West still has a say. The US and Europe, as well as other parts of the world, have got to voice their opinion and put their support behind Ukraine.